Stay Tuned is a craft chocolate company established in the early 50s. The packaging design of this brand takes inspiration from 1950s television test cards that would play on screens when there was no television programs on.
The grid created also somewhat mimics the square pieces you would see on a chocolate bar.
Instructor: Matt Curtius
Tyler School of Art & Architecture
The illustrations have a peculiar feeling that makes the audience seeing this brand, want to take a bite and “stay tuned.”
A minimal, two-toned palette is used to give a vintage feeling, while still making it playful and eye-catching on the candy shelf.